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Books on Bloor 2015 Book Ride
May 30, 2015, 12:00 AM EDT
The Reading Line is a book ride that meshes our love of books, bikes, and food to raise awareness of routes in need of infrastructure improvements. Authors present their city-changing ideas to a larger audience that might not otherwise have exposure to them. We select books by a range of authors – including kids’ books – to promote literacy in the city. By bringing together a critical mass of diverse cyclists (including families), we show politicians that Torontonians want to get out and ride but are held back by a lack of cycling infrastructure and connected, safe routes. Over 70% of Torontonians want to cycle but don’t because they don’t feel safe. Local businesses benefit from us highlighting their goods and services and by providing them with shoppers on two wheels.
Learn more here.